'Autoblog' Veteran Launches 'Road Ethos'—a New Site for Car Lovers
I’m Kyle Edward. You may know me from my work leading the team at Autoblog or perhaps from my years contributing to publications like this one. Over my 10 years in this industry, I've had the privilege of covering the daily news cycle and driving everything from stripped-down track cars to opulent SUVs. I absolutely love the fast-paced nature of automotive news and the sites that deliver it, but I also found myself wanting to build a different kind of platform. I launched Road Ethos to create a dedicated space for high-quality journalism, where breathtaking imagery and immersive storytelling take priority. Designed to complement the daily news feeds we all rely on, offering a place to slow down and truly get lost in the romance of the automobile.
Driving Purpose Beyond the Pavement: The Driven by Ethos Initiative
Our mission at Road Ethos extends far beyond the vehicles we review and the roads we travel. I'm incredibly proud to announce the Driven by Ethos Initiative, which is our formal commitment to giving back. Starting in 2027, we will donate 5% of our annual profits to impactful organizations, including St. Jude Children's Research Hospital, Doctors Without Borders, and the Salvation Army. Because our platform is ad-supported, every time you read an article, explore a gallery, or share our content, you help us fund these vital charities. It's our way of ensuring that the passion we share for the automotive world translates into real, positive change for the global community.
The Stories That Drive Us
When you visit Road Ethos, you can expect a carefully curated selection of content designed for the true enthusiast. We will be bringing you comprehensive vehicle reviews that go beyond the spec sheet to tell you how a car actually feels from the driver's seat. You will also find captivating lifestyle features and deep-dive news stories that explore the trends and engineering shaping the future of the automotive world.
To make this happen, I've assembled an incredible team of writers who share this vision, including talented journalists like Cole Attisha and Joseph Pudlewski. Together, we're committed to delivering the kind of high-quality journalism and breathtaking photography that makes you want to grab your keys and go for a drive.
Join Us in the Driver's Seat
The launch of RoadEthos.commarks the beginning of a new journey, and I want you riding shotgun. The same dedication to authentic storytelling that has defined my career will be the driving force behind everything we do at the new site.
We have a full tank of gas and an open map, so head over to RoadEthos.com to explore our latest features, sign up for our newsletter, and join a community of drivers who refuse to let the passion for the automobile fade. The road is calling. Let’s drive.