Nickelback and Megan Thee Stallion Reimagine 'You Remind Me' in Unhinged Cheetos Music Video
This is the collab you didn't need but totally now crave.
To celebrate Cheetos bringing back the most-requested Cheetos flavor -- Cheetos Flamin' Hot Dill Pickle -- the popular brand has roped in rock legends Nickelback and rap superstar Megan Thee Stallion for a hilariously unhinged music video, "Pickle's Back," to launch its Cheetos Flamin' Hot Dill Pickle Puffs.
According to the brand, "Pickle's Back" is an "unapologetically over-the-top music video that reimagines Nickelback's 2001 hit 'How You Remind Me' with a fiery Megan Thee Stallion twist, proving that the most unexpected combos can lead to the spiciest results."
"It was only right for the Hot Girl Coach to team up with Cheetos Flamin' Hot to bring back the iconic Dill Pickle flavor," said MTS in a statement. "Everyone knows I love to stuff pickles with Cheetos Flamin' Hot, so it’s really special to now be part of the campaign to relaunch one of my favorite combinations."
Added Nickelback, "We had a blast getting to parody one of our own songs and teaming up with Megan Thee Stallion to bring it back in a totally unexpected way. Seeing how passionate fans are about Cheetos and this flavor made it even better. It's bold, playful, and just plain fun! A 10/10 experience, would absolutely do it again."
Watch the Music Video
Dave Meyers is the genius behind the camera. The music video starts as a misunderstanding that spirals out of control, forcing MTS to join forces with the "When We Stand Together" group.
"Creating ‘Pickle’s Back’ was about bringing pickle power back to the people!" Meyers exclaimed. "Paying tribute to the very real Cheetos fandom, and exploring this through a very unexpected music pairing with Megan Thee Stallion and Nickelback."
Back by Popular Demand
The brand says the Hot Dill Pickle flavor was the fastest-selling limited-edition Cheetos flavor in history.
It was only natural that the brand would now release the Puffs edition after dropping the crunchy flavor earlier this year.
"Once [fans] started demanding its return, there was no denying them. We knew we couldn't just bring back the flavor," says Tina Mahal, VP Marketing at PepsiCo Foods U.S. "We had to think bigger, be louder, and create a moment worthy of their passion. 'Pickle Back' is exactly that."