Faber Birren painted his bedroom red to see if it would drive him mad, then designed the colors of the nuclear age

In 1919, a University of Chicago art student named Faber Birren dropped out after two years because no program existed for what he wanted to study: the effect color had on a person's emotional state. He interviewed physicists and psychologists, ran his own experiments — at one point slathering his bedroom in red vermillion to see if living inside it would drive him insane — and by 1933 had talked his way into corporate offices as a self-appointed color consultant. — Read the rest

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