Samsung set to create space for exploration at Milan design week

Promotion: consumer electronics brand Samsung will explore the human side of technology with an exhibition showcasing experimental concepts and its recent products at Milan design week 2026.

Named "Design is an Act of Love", the exhibition at Superstudio Piu was designed as a "laboratory for exploration".

"Milan design week is where global design culture meets – an open stage for creativity and dialogue," Samsung Electronics chief design officer Mauro Porcini told Dezeen.

"It allows us to share our vision beyond products, engaging with the design community and society at large, positioning technology as a cultural force shaped by humanity, to shape the future of humanity."

The event, which will run from 20 to 26 April, will explore how ideas and concepts become reality.

"It's not a static showcase, but a space for exploration," added Porcini. "We present experiments and evolving visions, inviting dialogue and feedback."

"It reflects how innovation happens today: open, iterative, and shaped by continuous exchange with people."

During the exhibition, Samsung and Dezeen will host a Design Talk focused on the relationship between humans and technology.

"Design begins with care"

Samsung hopes to present a glimpse into how the brand is crafting human-centred and expressive design, enabled by technology that is personal and can make an emotional connection with people.

"It comes from a simple belief: design begins with care," explained Porcini. "Historically, humans created to survive, express, and connect."

"At its best, design is a generous act – shaping solutions that improve lives," he continued. "We are exploring how technology can become more expressive and meaningful."

"It reflects a shift from the rigidity of 'form follows function' to 'form and function follow meaning', a new formula where design is no longer fixed, but fluid and flexible, evolving through interfaces and personalisation to reflect human diversity."

Within the exhibition, Samsung will showcase a combination of recently launched products and advanced concepts.

"From wearables to speakers and displays, from intelligent companions to kitchen experiences – all enabled by AI – we bring this vision to life through a series of concepts and experiments, in dialogue with existing commercial products already moving in this direction," added Porcini.

"We hope people leave inspired"

The exhibition will also consider the role that artificial intelligence (AI) will play in future products.

"As AI, automation and robotics become deeply embedded in our lives, technology will shape how we live, feel, and connect more than ever," said Porcini.

"It is critical that companies and leaders focus their design efforts on authentic human value creation – blending meaning, emotion, and quality of life with performance, efficiency, and productivity," he continued.

"AI systems must be guided by humanity as both an ethical responsibility and a business opportunity."

Overall, Porcini hopes that visitors to the exhibition will leave with an understanding of how technology can be more human.

"[I hope people gain] a sense that technology can be more human, supporting well-being, creativity, and identity," he said. "We hope people leave inspired, seeing how design can enrich everyday life, seamlessly blending into our existence, sometimes in a subtle way, sometimes with a strong iconic presence."

Milan design week takes place from 20 to 26 April. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

Partnership content

This article was written for Samsung Electronics as part of a partnership. Find out more about our partnership content here.

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