The "Rad Dad" Has a New Ride: Eric Porter’s Move to Canyon Bicycles

In the world of mountain biking, there are athletes who win races and those who define the culture. Eric Porter has spent more than two decades doing both, evolving from a pioneer of slopestyle and street riding into one of the most relatable and inspiring storytellers in the game. Today, Canyon Bicycles announced that Porter is officially joining the Canyon CLLCTV as their newest global ambassador.

It’s a move that makes perfect sense. For years, Porter has used his PorterMTB YouTube channel to show the world that mountain biking isn't just about the gnarliest lines - it’s a lifestyle centered around friends, family, and the simple joy of being outdoors.

Porter has never been a rider you could put in a single box. Whether he’s hitting backyard dirt jumps, embarking on global expeditions, or grinding out gravel miles, he’s an all-terrain athlete through and through. That versatility is exactly what Canyon was looking for.

"Eric represents everything we love about riding bikes—creativity, adventure, and community," says Devin Riley of Canyon Bicycles. "We’re excited to welcome him to Canyon and see where his next adventures take him."

For Porter, the move feels like a natural progression. "I’ve been a fan of what Canyon is doing for years now," Porter noted. "I’m already friends with many of the team riders and the in-house Canyon crew, so it feels like I’m home."

One RAD Dad

One of the coolest aspects of this partnership is that it isn’t just about Eric. Porter is frequently joined by his sons, Milo and Owen, showcasing the sport's cross-generational appeal. As part of the CLLCTV, the Porters will be putting Canyon's full lineup of bikes to the test - from trail and downhill rigs to gravel and e-bikes. We can't wait to see what comes of this new partnership!