The Business of Football: Arsenal’s Legendary Promotional Campaigns and Player Endorsements

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Arsenal Football Club has a long history of successful promotional campaigns, from major sponsorships to charitable initiatives. The club has also worked with individual players to create promotional deals that help to build their personal brands and connect with fans around the world. Here are some of the most notable promotional campaigns and deals associated with Arsenal.

Arsenal’s Promotional Campaigns

From shirt sponsorships to charitable initiatives, Arsenal has worked with some of the biggest names in business and entertainment to promote its brand.

Shirt Sponsorships

Emirates has been Arsenal’s main shirt sponsor since 2006, in a deal that is reportedly worth around £200 million. The airline has also lent its name to Arsenal’s home ground, which is now known as the Emirates Stadium.

Adidas signed a deal with Arsenal to become their kit supplier in 2019, ending their previous partnership with Puma. The partnership has led to the creation of several iconic kits, including the current home shirt.

Charitable Initiatives

The Arsenal Foundation is the club’s charitable arm, which aims to support local and global communities through football-related initiatives. The foundation has worked on a number of projects over the years, including building football pitches in war-torn regions and supporting mental health charities.

Arsenal’s Players’ Promotional Deals

In addition to the club’s promotional campaigns, many Arsenal players have signed individual deals with brands and companies looking to leverage their star power and fan base.

Mesut Ozil

Mesut Ozil signed a deal with Adidas to become one of their brand ambassadors in 2019. The contract reportedly included an option for Ozil to design his own line of clothing and accessories, as well as appearances in promotional campaigns and other marketing initiatives.

Pierre-Emerick Aubameyan:

In 2020, Pierre-Emerick Aubameyang signed a deal with Puma to become one of their leading football ambassadors. The contract included appearances in promotional campaigns, as well as his own signature line of boots and other football gear.

Granit Xhaka

Granit Xhaka signed a deal with Swiss watchmaker Maurice Lacroix to become their brand ambassador in 2018. The contract included appearances in promotional campaigns and other marketing initiatives, as well as the creation of a special edition watch that was designed in collaboration with Xhaka.

Hector Bellerin

Hector Bellerin launched a sustainable fashion brand called “Stay Homas” in collaboration with fashion designer Nabil El-Nayal in 2020. The brand, which focuses on creating eco-friendly clothing and accessories, has been promoted through Bellerin’s social media channels and other marketing initiatives.

Arsenal’s promotional campaigns and players’ deals have helped to build the club’s brand and engage with fans around the world. Whether it’s through major sponsorships or individual player endorsements, Arsenal continues to innovate and lead the way in football marketing.