Swiss SMEs ramp up adoption of AI in workplaces

Artificial intelligence (AI) is increasingly being used by Swiss small-and-medium enterprises (SMEs) according to a survey by research institute Sotomo. +Get the most important news from Switzerland in your inbox This is especially the case for translation and correspondence. Around half of the 300 companies surveyed use AI in this area. AI is also popular for advertising texts (38%). This is the result of a study conducted by the research institute Sotomo on behalf of the insurer Axa, which was published on Wednesday. However, the application possibilities are increasingly expanding: 34% of companies use AI to optimise work tasks compared to 23% in 2024. Some 32% of companies use it for data analyses (previous year: 22%). Overall, the use of AI has increased significantly within a year. The proportion of SMEs that consciously integrate AI into their work processes has risen from 22% to 34%, according to the report. Some 37% of the companies surveyed are testing AI, compared to 33% ...