Switzerland to leverage 2028 Olympics to promote tech and creative sectors

The Swiss government would like to use the opportunity of the 2028 Summer Olympic and Paralympic Games in Los Angeles to promote Switzerland by showcasing its strengths in culture, technology, sport and health. +Get the most important news from Switzerland in your inbox The government intends to do this through the House of Switzerland, the reference point for the Swiss delegation during the Olympics. The five-ring event will be held in the Pacific metropolis on July 14 to 30, 2028, followed by the Paralympics on August 15-27, the government wrote. During the Games, the American city will become the centre of world sport, catalysing media attention. Bern therefore wants to use this global stage to promote Switzerland's image and protect its interests through the House of Switzerland. In cooperation with partners from the private and public sectors, the aim is to create a communication and networking platform to draw attention to Switzerland and its values in a state like California ...