Dynamic pricing of Swiss ski tickets criticised

In Switzerland, numerous ski resorts rely on a dynamic pricing system when selling ski tickets. These models lack transparency and are often used to covertly increase prices, criticises the Consumer Protection Foundation. +Get the most important news from Switzerland in your inbox Once a year, the foundation scrutinises the price models of 11 ski resorts from Arosa Lenzerheide to Engelberg Titlis, Gstaad and Zermatt. Five did not provide any information on the price cap, the foundation stated in a press release on Friday. According to the analysis, the areas without a transparent price cap include Chäserrugg, Engadin St. Moritz, Engelberg Titlis, Flims Laax and Zermatt. According to the foundation, inflated prices often have to be paid there on peak days, which is a particular burden for families who cannot go to the slopes during the week. With dynamic price models, the prices for ski tickets are variable. As a rule, they cost less the earlier they are booked or the lower the ...