Swiss retail trade stagnated in 2025

The Swiss retail sector grew by just 1% last year, according to market researcher NielsenIQ. +Get the most important news from Switzerland in your inbox Retailers covered by the NIQ Market Monitor Switzerland sold 1.2% more goods in the food and food-related sector (food/nearfood). In the non-food sector, the increase was a meagre 0.6%. Meanwhile, the trend away from bricks-and-mortar retail towards online shopping continues. As at the end of December 2025, the cumulative growth in online shopping last year was around 10% according to NielsenIQ. In-store sales are therefore likely to have fallen again in 2025. However, according to the market researcher itself, the NIQ Market Monitor figures do not claim to be representative of the market as a whole. The 40 or so large Swiss retailers analysed cover around 40 to 50% of total retail sales. Speciality retailers are not included. Industry sees decline According to the latest figures published by the Swiss Retail Federation in ...