Juicero admits its juicer is still too expensive, even after a $300 price cut
Juicero, the Silicon Valley equivalent of an overturned truck full of slime eels, has apparently started to recognize its mistakes. According to Fortune, Juicero’s newish CEO, Jeff Dunn, emailed employees about making a “strategic shift” to lower-cost machines and juice packets. “The current prices of $399 for the Press and $5 - $7 for produce Packs are not a realistic way for us to fulfill our mission at the scale to which we aspire,” he reportedly wrote.
Fortune says that Juicero is aiming for its second-generation juicer to cost around $200 — or about $500 less than the company’s high-end juicer was originally sold for. Juicero cut the machine’s price to $400 back in January, after Dunn, a former Coke executive, took over from Juicero...