Facebook is putting augmented reality experiences on Ready Player One posters
Facebook is adding a new augmented reality feature called target tracking, which lets people launch AR experiences by pointing their phone at an image. Target tracking is in a closed beta for developers, but Facebook users can check out simple, animated experiences on posters from Ready Player One and A Wrinkle In Time. They can also get the experience by scanning a QR code. A toolkit for developers should be released publicly later this spring.
This is a very standard augmented reality feature, similar to the “living pictures” made by some high-tech novelty printers. But Facebook is claiming that its system will work more smoothly and consistently than other AR platforms, and that will be simple for people to turn their posters or...