TikTok is reportedly working on paywalled videos and a revamped creator fund
TikTok is working on several new features to boost usage and expand its older audiences in the US, according to a new report by The Information.
Among the features in the works is a paywall, allowing creators to set a price on their content. Viewers would pay $1 — or some other fee chosen by the creator — to watch videos, according to the report. Exclusive content only for paying fans is a tactic other companies like Instagram have tried in an effort to entice creators to use the platform. On Instagram, for example, creators can share subscriber-only posts, Reels, stories, and other content not available to other followers.
TikTok is also testing a revamped creator fund that’s already underway in France and Brazil and could begin to...