Threads adds dashboard to better explain post and account restrictions

Threads is getting a new transparency feature that allows users to see how their accounts are being reprimanded for breaking the platform’s rules. Video ads are also making their debut on the platform.

The new account status dashboard is similar to existing account features on Instagram and Facebook, showing when posted content has been removed or lowered in feeds. It also shows posts that can’t be recommended to other users because they violate the Threads community guidelines, and tells users if they’ve been blocked from using certain features on the platform. If Threads users believe they have been penalized erroneously, the account status dashboard can facilitate an appeal.

The feature aims to give users more clarity when action is taken against their account, make it easier to avoid being penalized in the future, and restore content or features they believe have been mistakenly restricted. The account dashboard is rolling out to Threads users now and can be accessed from the “account” section in the settings menu.

Threads is also ramping up its monetization efforts, with Meta announcing on Thursday that it will soon begin testing video ads on the platform. Meta said at IAB NewFronts that a “small number” of 19:9 or 1:1 videos will be trialed by advertisers to appear in Threads users’ feeds between organic content. This follows advertising being first introduced to the platform in January and then globally expanded last month.

Meta’s ad expansion will also be felt on Facebook and Instagram. A new “short-form video solution” trial will show ads next to popular Reels videos to piggyback on engagement, while new branded partnership ad formats will be rolling out to both Facebook and Instagram, including Facebook Live.