Trouble for Sam Adams’ Flagships? Three Charts Explain
Over on Good Beer Hunting, I wrote this week about Boston Beer's latest financial report and some of its implications. Of note, I gathered some IRI data to help show changes in company sales structure that proved to be rather eye opening.
Among the variety of findings, this one stood out the most: in IRI-tracked spaces (grocery, convenience, big box, etc.) the Twisted Tea family of brands surpassed the collection of Sam Adams brands in year-to-date dollar sales. In ...