Fox News host Dan Bongino earned himself a Google Ads ban too
Days after he was permanently banned from YouTube, Dan Bongino has also lost his ability to earn revenue from Google ads. On Friday, the Bongino Report Twitter account sent out a tweet suggesting Google had revoked the pundit’s AdSense account. Later that same day, Tech Policy Press confirmed the suspension with Google. The company told the outlet Bongino’s website had violated its AdSense publisher policies.
“We have strict publisher policies in place that explicitly prohibit misleading and harmful content around the COVID-19 pandemic and demonstrably false claims about our elections,” a Google spokesperson told Engadget. “When publishers persistently breach our policies we stop serving Google ads on their sites. Publishers can always appeal a decision once they have addressed any violating content.”
Bogino’s YouTube ban came down from Google after the Fox News host attempted to evade a prior suspension related to the platform’s COVID-19 misinformation policy. He posted a video to one of his accounts questioning the effectiveness of masks against the coronavirus. At that point, YouTube temporarily suspended Bogino. It then permanently banned him after he attempted to post that same video to another channel, thereby violating the platform’s terms of service.
On an episode of his podcast titled “I’m Daring YouTube to Do This,” Bogino said before the initial suspension he would continue to post videos about his claims on masks until the company took action. And while it appears he actively courted Google to ban him in both instances, the loss of AdSense revenue has the potential to hurt Bongino more than losing access to YouTube. On Twitter, Claire Atkin, the co-founder of Check My Ads, a nonprofit dedicated to fighting disinformation in the digital advertising industry, said the Gateway Pundit, a website that spread COVID-19 and election misinformation, lost $1.1 million in annual revenue after Google revoked its AdSense account.