2022 Was A Year Of Decreased Valuations, Celebrity Brands, And Beverage. Here’s What It Takes For CPG To Win In 2023
The CPG industry in 2022 saw debates over whether direct-to-consumer is still relevant linger, coinciding with a slew of brands rushing to retail and proactively decreasing their valuations to attract institutional dollars amid skyrocketed customer acquisition cost and inflationary pressure.