Russian ally reveals role in McGregor's whiskey empire
Artem Lobov claims he was crucial in helping Conor McGregor establish his whiskey brand
Conor McGregor's successful whiskey business has played a large role in the Irish former UFC champion regularly being listed among sport's best-paid superstars - but none of it would have happened without the help of Artem Lobov, the 'Russian Hammer' has revealed.
McGregor launched his Proper No. Twelve