Swiss ad authority tells FIFA to stop lying about Qatar 2022 being carbon neutral
June 8 – FIFA’s vehemently disputed claims that the Qatar 2022 World Cup was carbon neutral has come back to haunt them, with the Swiss advertising authority deciding that FIFA was guilty of misleading consumers.
In a decision released June 6, the advertising authority concludes that FIFA was in breach of the Swiss Federal Law on Unfair Competition.
The Swiss authority said: “FIFA gave the false and misleading impression that the World Cup in Qatar had achieved carbon neutrality before and during the tournament.”
FIFA is a signatory to the UN Sports for Climate Action Framework and has committed to a 50% reduction in emissions by 2030 and climate neutrality by 2040.
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