Start-ups deliver healthier lifestyles projects in Munich via Champions Innovate initiative
June 4 – The Munich Champions League final saw the second iteration of UEFA’s Champions Innovate programme that enables UEFA sponsors and start-up companies to work together to leave a lasting legacy in the host city.
This year the two start-ups – Equip Sport and FC Urban – supported by Mastercard and Adidas, delivered projects that help promote physical activity around the city.
FC Urban, teamed with Mastercard, created an app that connects amateur footballers across Munich with local pick-up matches.
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