Avery Dennison become official name and number partner of Mainz 05
February 5 – Avery Dennison has officially pushed into the Bundesliga market, announcing an exclusive partnership with Mainz 05 that ‘puts personalised kit front and centre of the matchday experience’
The agreement sees the company become Mainz’s official name and number partner, introducing in-stadium heat transfer customisation that allows supporters to personalise shirts on demand at the MEWA Arena.
It marks Avery Dennison’s first club partnership in German football and potentially lights the spark for merchandise innovation at mid-to-upper tier European clubs.
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