Serie A shirt sponsors: Which clubs make the most money as Inter & Milan lead the way
Inter Milan and AC Milan sit jointly at the top of Serie A’s shirt sponsorship earnings table, but the gap between the division’s biggest clubs and the rest remains stark, and for one club, the commercial silence is deafening.
Both Milan clubs currently earn €30 million per season from their respective shirt partners, according to reports gathered by CalcioMercato.
Inter receive their fee from Bettson, whose logo appears as Bettson.sport on the jersey, a workaround required under Italian laws prohibiting direct betting sponsorship.
Milan’s deal with Emirates is worth the same figure this season, though a recently signed renewal will see that rise to €35 million from 2026/27 onwards.
Serie A shirt sponsors: Juventus, Napoli & Roma rise as Lazio go sponsorless
Juventus, meanwhile, have seen a dramatic fall in commercial income in this area.
Having gone a full season without a shirt sponsor, Save the Children carried no financial value, the club have returned Jeep to their jersey, but through an internal Exor arrangement worth just €19 million this season, rising to €23 million next year.
It is a far cry from the €45 million the previous Jeep deal delivered at its peak. Napoli’s MSC Crociere deal is worth €9 million this season and is also set to increase in the coming campaign.
Roma have just unveiled a new shirt partner of their own, Eurobet.live, another betting-adjacent workaround, worth €8 million this season and €13 million from next.
Across the city, however, Lazio remain the only club in Serie A without a shirt sponsor, with Claudio Lotito yet to secure any commercial partnership for the jersey.
Some of the most eye-catching figures come from family-owned clubs with internal sponsorship arrangements. Fiorentina receive €25 million from Mediacom, a company connected to the late Rocco Commisso’s family, while Sassuolo’s Mapei deal is worth €18 million.
At the other end of the scale, the numbers are considerably more modest. Bologna receive €3 million from owner Joey Saputo’s business, Atalanta earn €5 million from Lete, and Cagliari pick up €3.6 million from the Sardinian regional government.
Torino (Suzuki, €2.35m), Parma (Prometeon, €1.5m), Udinese (Friuli Venezia Giulia region, €1.5m) and Genoa (Pulsee, €1.2m) follow, with Verona, Lecce and Como all on €1 million.
Pisa bring up the rear with €700,000 from Cetilar, who also sponsor the stadium.