THE GLOBAL E-COMMERCE LANDSCAPE: How emerging markets will transform the future of online shopping
BI Intelligence
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Emerging markets are going to be essential for e-commerce growth, as retailers in developed markets may soon reach saturation in terms of consumer growth.
For example, almost half of US households now have a Prime membership, diminishing Amazon's growth potential in the country. Meanwhile, in China, the world's largest e-commerce market, nearly half of the population is actively making online purchases, leaving little room for growth. See the rest of the story at Business Insider
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