LaLiga adds to its Nigerian growth with Big Cola regional deal
April 27 – LaLiga has expanded its sponsorship portfolio in Nigeria, a key African market for the English Premier League, with the signing of another regional sponsor, multi-national beverage company AJEAST Nigeria, the makers of Big Cola.
Under the deal AJEAST Nigeria will gain access to intellectual property and marketing rights, tickets and hospitality, merchandising, rights to digital assets and social media, public viewing events for El Clasico, access to trophy tours and exclusive club content.
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