Kellogg says its frozen foods are hot with millennials
NEW YORK (AP) — Kellogg, known for Frosted Flakes and Froot Loops cereals, says millennials are hot for its frozen foods, helping boost the company's sales.
Sales of Eggo waffles and MorningStar Farms veggie burgers, both in the frozen foods aisle, jumped more than 10 percent during the first three months of the year, Kellogg said Thursday.
"The millennial generation really thinks about frozen differently than other generations," said CEO Steve Cahillane. "It's kind of the new fresh and the new convenient."
Artificial colors and flavors were recently removed from Eggo, which helped increase sales, Cahillane said. And the packaging of Eggo and MorningStar were also updated.
"We expect frozen foods to continue to grow," said Cahillane.