Memo to brands: Hispanics are ready for your love
Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. This is a key finding of the first annual Hispanic Barometer conducted among 2,579 Latinx in the United States by the We Are All Human Foundation and Zeno Group.
I am a Latina who moved to America four years ago. As a marketer, I can't get around the enigma of Hispanics yet. So powerful, yet so weak. So much potential, yet so invisible. it makes no sense to me, which is why I commissioned research to try to understand the situation better. My key finding: Hispanics have not yet discovered their power, and they are unaware of their true potential.
So, here is my message for agencies and brands.