Who is entrepreneur Louise Toal and what is Furr Boost?
DRAGONS’ Den is full of budding entrepreneurs trying to secure an offer.
Furr Real is another of these businesses that are set to go up against the Dragons. Here’s a look inside the doggie drinks company.
Who is Louise Toal?
Louise Toal is the founder of Furr Boost.
Using her background as a Food Technologist, she came up with the idea of the dog smoothie company.
On her website, she said: “At the age of 18 months, our beagle Phoebe became unwell with bladder problems, which after investigations by her vet were linked to her dog food.
“Using my technical background as a Food Technologist, I started experimenting with protein shakes to help flush out Phoebe’s system and provide her with the hydration that she needed when she was refusing to drink enough water.
“This led to the creation of Furr Boost! Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports your dog’s well-being in areas such as digestion, skin and coat, anxiety, metabolism and immunity!
“Phoebe is now happy and healthy and really looks forward to her tasty treat, which she gets daily.
“I’m so pleased that Furr Boost is now available for all dogs so no furr-friend is left out.
“I hope they enjoy it as much as Phoebe does.”
What is Furr Boost?
Furr Boost is a smoothie company for dogs.
Each of the recipes contain meat, fruit and vegetables to help your dog’s wellbeing.
The smoothies aim to help towards digestion, skin and coat, anxiety, metabolism and immunity.
A wide range of products are available to buy starting from £4 up to £48 for a variety pack.
You are able to buy products such as singular smoothies in a range of flavours and mixed cases so you can see what your dog likes the best.
When can you watch Furr Boost on Dragons’ Den?
You can tune in to watch Furr Boost on Dragons’ Den on Thursday March 28, 2024.
The programme will air on BBC One at 8pm and will be available to watch after on iPlayer.
Louise will be facing the Dragons to try and get them to invest in her dog business in exchange for a percentage of equity.
She will be going up against Sara Davies, Peter Jones, Touker Suleyman, Steven Bartlett and Deborah Meaden to try and secure an offer.
A preview clip of the latest show reveals that Deborah in particular is interested in investing in Furr Boost.
However, she goes on to question its branding, saying it could be “limiting”.
Louise goes on to defend her business by saying that she thinks it’s “catchy” and “stands out on shelves”.