Back-to-school season spurs surge in retail and e-commerce Sales
As students gear up for the new academic year, retailers and stationery companies prepare for a surge in demand during the April to June peak back-to-school shopping period. This significantly boosts sales for brands like ITC and DOMS, laptop manufacturers such as Dell, Lenovo, and Samsung, and retailers like Reliance Retail's Smart Bazaar stores, with sales increasing fivefold according to industry experts.