Capri Sun’s hilarious new packaging is graphic design at its most honest
![Capri Sun’s hilarious new packaging is graphic design at its most honest](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-91128224-capri-sun-bottle.jpg)
You can take the Capri Sun out of the pouch, but you can’t take the pouch out of the Capri Sun.
Drinking a Capri Sun isn’t just about the flavor. It’s about the satisfaction of stabbing the iconic pouch with a straw, and the gratification of drinking it until it’s squeezed flat. Like Pringles, the iPhone, or Tiffany & Co., the packaging is part of the experience.