Comcast releases pricing on 'StreamSaver' bundle
Comcast has made details public on how much its planned streaming bundle will cost consumers.
For $15 a month, customers will get access to Peacock, Netflix and Apple TV+, the company announced Tuesday. No annual contract will be required, and the company estimated an annual savings of 30 percent, or $100 per year, as compared to pricing if each of the services were purchased separately.
“StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” said Dave Watson, Comcast's CEO of Connectivity and Platforms.
The media conglomerate last week announced plans to launch a new streaming bundle, promising to deliver savings to customers who have ditched cable in favor of online sports, news and entertainment offerings.
Comcast's venture is just the latest by a major media company turning to so-called "re-bundling" as a way to decrease churn rate and cancellation among consumers on streaming services.
Warner Bros. Discover is planning a bundling partnership with Disney and Hulu, while the two companies and Fox Corp. are planning a similar joint venture on live sports programming.