Taylor Swift Looks to Protect Herself From 'AI Dupes' With New Legal Filing
Taylor Swift is taking proactive steps to protect herself against artificial intelligence imitating her voice or image. The pop phenom has filed three new trademark applications with the U.S. Patent & Trademark Office in an apparent attempt to shake off unlicensed dupes.
TAS Rights Management, Swift's company, filed three official applications on Friday, April 24. Two of the argued brand signifiers cover sound trademarks while the last focuses on Swift's likeness and image.
Swift is seemingly concerned about AI copying her standout voice, attempting to trademark the phrases "hey, it's Taylor Swift" as well as "hey, it's Taylor." The trademark would cover any reproductions of Swift's voice as well as any voice that is "confusingly similar."
The third trademark application filed by Swift is for a photo of the superstar on stage holding a guitar during the Eras Tour. In the official application, the would-be-trademarked image is described as "a photograph of Taylor Swift holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots. She is standing on a pink stage in front of a multi-colored microphone with purple lights in the background.”
In 2025, Meta removed several AI chatbots of female celebrities from platforms like Facebook and Instagram. These chatbots, one of which imitated Swift, routinely engaged in overly "flirty" behavior with users, going as far as to generate AI images of the celebrities in lingerie. These AI imitations were made by Meta's software without the knowledge of the people they were pretending to be.
Reuters reported that the Meta Taylor Swift chatbot invited a reporter to the singer's Nashville home for "explicit or implied romantic interactions." Other women that the AI chatbots mimicked include Anne Hathaway, Scarlett Johansson, and Selena Gomez.
These new trademarks are just three of over 300 that Swift has filed for throughout her long and illustrious career. Other TAS Rights Management trademarks that have been approved include the words "Swiftie," "Swiftmas," and the names of the singer's cats "Meredith & Olivia Swift."
It is likely that the three new audible and visual trademarks will also be approved by the U.S. Patent & Trademark Office after similar precedence earlier this year. In January, Matthew McConaughey successfully trademarked his famous phrase "alright, alright, alright," in an attempt to dissuade AI impersonations. This was just one of eight trademarks that the actor patented, others of which include clips of him standing on a porch and in front of a Christmas tree.
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