Tronc to change name back to Tribune Publishing after years of ridicule
Newspaper publisher and ostensible online media company Tronc has acknowledged how silly its name is and will be changing it back to Tribune Publishing, according to a report from the New York Post. The name change took place back in 2016 as part of a broad rebranding of the Chicago-based business, which at the time was grappling with its outdated business model, lackluster public image, and its inability to adapt to a media landscape increasingly less dependent on traditional newspaper publishing. The change was also a way for Tronc to differentiate itself from the Tribune Media company from which it was spun off.
The Tronc name was widely ridiculed at the time as an out-of-touch way to modernize the look and feel of a company partly...