Instagram adds a shopping tab to the Explore page
Ahead of the launch of a standalone shopping app, Instagram is bringing more commerce to the flagship. The company said today that it will add a shopping tab to the Explore page, allowing you to thumb through a dedicated feed of shoppable merchandise from various sellers. As part of the launch, Instagram will let sellers add stickers to their ephemeral Stories for the first time, letting buyers make purchases from the Stories feed by tapping on merchandise.
Shopping is an increasingly popular activity on Facebook-owned Instagram. The company said today that 90 million people a month tap posts to reveal shopping tags. More than 25 million businesses already have Instagram accounts, and 2 million of them advertise with Facebook, chief...