The Biden campaign wants to take back YouTube
Will Joel
On Tuesday night, Joe Biden and Donald Trump will face off in the first presidential debate of the 2020 cycle, and cable channels will be lit up with analyses of which candidate beat expectations and which lines landed best with audiences at home.
But 60 years after the first televised presidential debate, the post-event spin isn’t limited to television anymore. The moment the event finishes, a new class of pundits on YouTube and Instagram will be digging through the footage for memorable moments to clip, remix, or outright manipulate. And just as candidates in previous cycles played to cable pundits, the 2020 campaigns are increasingly planning their message with an eye to how it will play on YouTube.
On YouTube at least, the early...