Coachella will sell lifetime festival passes as NFTs
Coachella is selling lifetime festival passes for the first time — but you have to buy an NFT to get one. The music festival today launched an NFT marketplace built by FTX, with three collections of NFTs going on sale on February 4th.
The company will auction the Coachella Keys Collection, a group of 10 NFTs that allow holders lifetime tickets to the festival. Owners of the token will get passes to Coachella every year, plus “access to Coachella-produced virtual experiences forever.” NFT purchases also include special perks at the 2022 festival like front row access and a celebrity chef dinner.
That the festival is dipping into the NFT craze is perhaps unsurprising — in November, Coachella parent company AEG renamed the Staples Center...