Spotify reportedly paid $200 million for Joe Rogan’s podcast
Spotify reportedly paid Joe Rogan at least $200 million to commit to podcasting on the platform exclusively for three and a half years, according to a New York Times report. That number, while astronomical, is double what had previously been reported in The Wall Street Journal as Rogan’s deal price — $100 million — and has continued to be used widely in the media without correction from Spotify’s team.
This news comes after a volatile month for the audio company and one in which musicians, podcasters, employees, and the medical community scrutinized the company’s work with the controversial podcaster. In January, a group of medical community members penned a letter to the company asking it to remove a Rogan episode they said peddled...