Looks like Google’s on an audio startup buying spree
Over the past year or so, Google has been buying up several audio hardware startups, according to a recent report from Protocol. The fact that Google’s estimated to have spent tens of millions on startups and patent portfolios of companies working on audio hardware, 3D audio, noise cancellation, and Bluetooth tech could hint that it’s planning on expanding its lineup of audio products. In many cases, it’s reportedly brought on employees from the companies as well.
Google is no stranger to the world of audio products. It’s sold multiple models and generations of wireless earbuds, and it brands its Nest Audio smart speaker as being “all about sound.” But at the moment, it doesn’t have the same range of offerings as competitors like Apple...