Sports Illustrated’s publisher is using AI to generate fitness advice
Another major publisher is using AI to generate stories in the name of efficiency.
Arena Group Holdings, a media firm whose brands include Sports Illustrated, TheStreet, Parade, and Men’s Journal, says it’s partnering with AI language startups Jasper and Nota to broaden and increase the speed of “its AI-assisted efforts.” These include training AI language models on the company’s archives to generate stories that are then edited by humans.
In Men’s Journal, for example, evergreen articles like “Proven Tips to Help You Run Your Fastest Mile Yet” and “What All Men Should Know About Low Testosterone” have been written using tools made by ChatGPT creator OpenAI. The stories’ bylines are attributed to “Men’s Fitness Editors,” while a...