SiriusXM has a new app, a new logo, and new audience to conquer
SiriusXM debuted a revamped version of its app on Wednesday, designed to integrate the company’s three business: its flagship satellite service SiriusXM, the music streamer Pandora, and its growing network of podcasts. The app will launch on mobile on December 14th, then start coming to cars next year.
As younger audiences have moved away from traditional and satellite radio, SiriusXM has worked to build up its offerings beyond its flagship service. The company acquired Pandora and Stitcher over the past five years, but it largely kept them as distinct entities. The new app represents the most significant attempt SiriusXM has made in integrating its different offerings.
“We want you to find and listen to the content, whether it is live,...