McDonald's to test expanded all-day breakfast with McGriddle
NEW YORK (AP) — Basking in the fanfare over its all-day breakfast menu, McDonald's is pushing its operational limits by testing the addition of another morning favorite to the lineup: the McGriddle.
The syrupy pancake buns for McGriddles and biscuits would need to be warmed up in ovens, which are also used to heat up apple pies, cookies and mozzarella sticks during lunch hours, said LeAnn Richards, a McDonald's franchisee who led a task force on all-day breakfast.
According to internal company "concept slides" provided to The Associated Press, that included an "All Day Menu" that would make items like the Big Mac, French fries and chicken McNuggets available, "morning, noon and night."
The company did not say how much of the increase was from an uptick in customer visits, versus factors likes price hikes or people adding extras onto their orders.
Richard Adams, a former McDonald's franchisee who runs a consulting business, noted that McDonald's trimmed its menu to simplify operations before the launch of all-day breakfast.