China's homegrown gear makers rev up for bigger shares of winter sports market
HARBIN, Jan. 9 (Xinhua) -- As China vigorously develops the ice and snow economy to boost consumption, homegrown gear makers are aiming for rapid growth in the winter sports market, seeking to catch up with foreign brands that have long dominated the sector.
The momentum was on full display at the 2026 Harbin International Ice and Snow Economy Expo, a three-day trade fair drawing over 300 ice-and-snow sports gear