Microsoft aims 365 at an enormous overlooked market – front-line workers
Microsoft on Monday added a new rent-not-own software subscription plan to a pair of everything-and-the-sink deals it introduced this summer, taking aim at an enormous pool of potential customers that dwarfs the typical office crowd it's targeted for decades.
The plan, another under the "Microsoft 365" label, is designed for what the company dubs "firstline" workers - the employees on the front lines of their organizations, those who ring up sales, take calls, interact with customers and spend their hours on factory floors or in the field.
Few have a work-related digital device. And Microsoft wants to change that.
"We see an opportunity for technology to give Firstline Workers a more intuitive, immersive, and empowering experience," said Bryan Goode, an Office 365 general manager, in a post to a company blog yesterday.
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