Dropbox targets freelance pros with Showcase portfolios and Professional pricing tier
Dropbox has launched a new portfolio feature, Showcase, designed to help independent workers and small teams of professionals display and share documents more easily.
The idea is that freelance workers such as architects and designers can store content in Showcase before sharing information with clients. Documents are arranged in a branded portfolio in a “secure and polished way,” with customizable layouts, said Dropbox director of product, Vishal Kapoor. It is also possible to add text captions to files to introduce content topics to help create a narrative around what’s being shared.
Dropbox, which recently rebranded to appeal to “creatives,” has identified a large target audience: it is estimated that 35% of the U.S. workforce is now freelance, a group that as of 2016 totaled to 55 million people.
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