April 2007: When Apple stopped the rot
Enterprise users are catching onto something many already recognize – regular software updates and feature improvements mean Apple products get better with age.
This dependable future upgrade path is a huge advantage for Apple in the enterprise.
It all begins in April 2007
Apple planned for this when it began to use subscription accounting in April 2007.
You see, while most of us were distracted by the iPhone launch, the company was already planning the next iPhone.