What is Apple driving at with its iCar?
Apple CEO Tim Cook (a.k.a. “Tim Apple”) told investors last week that Apple is “rolling the dice” on future products that will “blow you away.” The company has recently and radically increased its research and development budget to above $10 billion per year.
I believe one of those dice-rolling initiatives is Project Titan — Apple’s self-driving car.
I talk to a lot of informed readers, industry notables and news junkies, and everybody seems to have a different idea about what’s going on with Titan. Is Apple building its own Tesla? Or is it simply improving its CarPlay dashboard system? Or something in between?