No, Google, Apple's privacy is not a luxury item
Why is privacy a luxury? Possibly because surveillance capitalist firms have subsidized product prices by collecting and trading in the personal data of the people that use their products, enabling them to sell hardware cheap.
The consequences of convenience
The crux of Google CEO Sundar Pichai’s argument against firms such as (obviously including but never named) Apple is that his company offers convenience in exchange for personal secrets, makes its services available for free, and has a “profound commitment” to protecting user privacy.