Why Apple must turn HomeKit into homeOS
Apple’s mooted decision to develop its own smart home products is an inevitable next step for a company that knows the kind of business growth it achieved with iPhone is unlikely to be repeated.
Chasing growth
Think about it like this: Smartphones have connected the planet:
- There are around 3 billion users in the world today.
- Around a third of those devices are iPhones.
- Global population sits at around 7.7 billion.
This means that across most of the planet, if you don’t have a smartphone you probably know someone who does. It also means the rate of growth is slowing as post-adoption replacement purchasing habits take hold.