Apple’s App Store generates $1B a week
On average, Apple generated more than $1 billion a week from the half-billion-plus people visiting its App Store every week in 2019, new data shows.
That’s $54.2 billion in the year.
Chasing the (long) tail
There’s lots of reasons for this, principally a successful push toward subscription-based business models and rapidly growing consumer acceptance that there actually is a value in digital products.
This renaissance in digital engagement is also generating new opportunity for enterprises who seek to meet customers where they are with digital-first experiences.
Subscription revenues increased in 2019, with more developers offering to let users try their apps before paying for the full feature set, according to SensorTower data. Growing subscription revenues prove shoppers will pay monthly fees for apps.