Apple Music has a stickiness problem
About one in 10 U.S. owners of an iPhone or other iOS device are currently using Apple Music, the Cupertino, Calif. company's streaming service, according to a survey conducted by MusicWatch.
But nearly half of those who have tried Apple Music -- which offers a free three-month trial -- have stopped using it, said MusicWatch, a research firm based in Huntington, N.Y. that specializes in the music industry.
Apple disputed MusicWatch's numbers. According to a company spokesman Thursday, 79% of the those worldwide who have signed up for Apple Music's trial continue to use the service.
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