IDG Contributor Network: Responsive Web design makes an inefficient design too darn easy
Responsive Web design makes scaling a website up and down for a mobile device easy. Almost as easy as it facilitates sloppy designs that don't even try to intelligently choose what stays, what goes and, most critically, what should stand by until it's needed.
Fast response, almost-instant home pages and effortless scrolling are always Web design goals, but with the increasingly plummeting attention spans of mobile users, this is crucial. Nowhere is it more crucial than retail mobile sites and/or apps, where purchasing a plasma screen TV with free shipping waits for no man.
Here's where things get tricky. A proper design is intelligent, where image size/resolution/retention choices are not things that can be delegated to a script. Is that image decorative — an attractive model, a splash of vibrant color — or is it an essential depiction of the product, something that could make or break a sale?
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